StrategicAffiliates.com will analyze your Website log files and perform a comprehensive competitive analysis using our proprietary web analytics technology to identify the most effective keywords for your search engine positioning campaign.

This phase of the search engine optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.

Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. StrategicAffiliates.com has years of experience in constructing site content in a search engine friendly format.

StrategicAffiliates.com will also work with your Website editors so that future content (press releases, new products, etc…) will remain synergistic with your newly optimized content.

Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.

StrategicAffiliates.com has years of experience in making your code work with your content rather than against it.

Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms “Link Popularity” and “Page Rank” through search engine optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.

StrategicAffiliates.com works with you to help increase the number, quality and manner in which external sites are linked to your Website. StrategicAffiliates.com works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

StrategicAffiliates.com can implement search engine optimization by preparing a deliverable that contains a hard copy document and a custom tailored CD with all the code the client needs to make changes. This process enables your Web team to simply paste the optimized code from the CD into your current pages.

Depending on level of access, StrategicAffiliates.com can also implement search engine optimization by accessing your Web servers and uploading the coded pages.

StrategicAffiliates.com also offers the option of having one of our search engine optimization consultants implement the optimized code on your premises. If the client chooses this option, a StrategicAffiliates.com search engine optimization consultant will travel to your facility, implement code changes, and work with your Web team to train them on the fine points of updating content.

StrategicAffiliates.com’s search engine optimization consultants have years of experience in working with content management systems such as Vignette and Interwoven, as well as shopping cart systems that can be the source of issues related to changes in content.

Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. StrategicAffiliates.com ensures that your directory submissions are in compliance with the directory’s technical parameters and ensures that the client’s listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.

StrategicAffiliates.com has partnered with best of breed companies such as Overture and Google Adwords to assist clients in developing long lasting, result-based pay-per-click search engine marketing campaigns. Please see StrategicAffiliates.com’s Pay Per Click Bid Management program for more details.

In addition to paid placement opportunities, StrategicAffiliates.com has partnered with Inktomi, AltaVista, Looksmart, and Fast to offer paid inclusion services. For more information on these services, please see StrategicAffiliates.com’s Paid Inclusion and Trusted Feed Program.

On a monthly basis, StrategicAffiliates.com’s natural search optimization clients receive positioning reports, competitive analysis reports, detailed traffic analysis, ROI analysis, recommendations for code improvements, and a summary of potential media buys that we feel would be complimentary to their existing campaigns. At StrategicAffiliates.com, we don’t believe search engine optimization is a one-time effort. We make it our mission to ensure that your search engine marketing initiatives continue to yield a substantial return on your initial investment.