Utilize our permission based Email
lists or use us as your list manager
StrategicAffiliates.com's
email marketing & deployment technology is designed
for companies looking to increase brand equity through
the acquisition and retention of their customer base.
By sending highly targeted and relevant emails to your
permission-based subscriber list, you can leverage
the Web to cut costs, strengthen relationships and
increase ROI.
- Maximum delivery rates
to all the major ISPs: Yahoo!, Hotmail, MSN, AOL,
Earthlink.
- Dynamic content based
on over 20 types of demographic criteria.
- Dynamic, rotating subject lines determine the
best performance for open rate (OR).
- Dynamic, rotating email creatives determine the
best click through rate (CTR).
- Dynamic, rotating landing pages and surveys determine
the best conversion rates (CR).
The best delivery penetration, quickest
deployment and the most sophisticated analytics/reporting
of any email marketing system
StrategicAffiliates.com's flexible
approach to email campaign delivery stems from a determination
to build the best possible system that dynamically
delivers effective email campaigns utilizing statistical
algorithms to optimize each aspect of the marketing
process.
1) We begin at step one and
make sure each one of our mail servers is properly
configured to RFC compliance. All of our email servers
have the proper SPF, Sender ID and Reverse DNS in place
before we ever send even one mail. We then whitelist
each of our server with AOL, Earthlink, Juno, Yahoo!,
Hotmail and MSN to name a few networks. We have dedicated
communications between all major ISPs and communicate
with them in the event there is ever a problem. ISPs
do actually want legitimate emails to reach their end
clients. We also have dedicated removal channels with
each ISP in the event a client does not want to receive
any more emails from a sender.
2) The next phase in setting
up a successful email campaign is having dynamic and
personalized subjects, email creatives and landing
pages. Each phase element of the email campaign can
utilize any piece of data from our demographic
and personal list data. Along with personalization
of messages it is essential to perform rotation testing
with up to 30 unique creatives. We send each email
personalized by gender in order to determine which
creatives perform the best in each unique case. Our
email deployment is categorized in to three primary
segments: male, female and unisex. Gender testing is
essential to ensure that the proper subject lines,
email bodies/creatives/images and finally landing pages/surveys
appeal to the appropriate target audiences.
3) After the actual deployment
has begun it is easy to test the performance of each
segment in the campaign chain. Any poor performing
subject lines, creatives or landing pages are removed
to let the better performers increase the conversion
rate for the client campaign. At this point we can
use the performance metrics to determine key elements
in each campaign segment and improve the results for
each email being sent to clients.
4) Once a campaign test has
been deployed with a small amount of emails delivered
the client should be able to create a baseline from
which to work. There is no sense in trying different
tests when one system can handle all of the statistics
and performance measurements in one campaign instance.
StrategicAffiliates.com has
made it even easier for you to transition through the
email marketing process. The results are flawless campaign
execution, increased response rates and improved
ROI. Additionally, reporting and analytic tools help
you segment lists based on customer preferences and
behaviors.
Peace of mind - Privacy and compliance
are assured
StrategicAffiliates.com
knows that your primary concern is privacy. Personal
privacy integrity is at the very core of our business.
No third party shall ever have access to your sensitive
data.
Deliverability
With the increase in advanced ISP filtering, numerous
authentication proposals and the widespread distribution
of user-level spam filtering controls --- email deliverability
tools and performance monitoring capabilities have
become a necessity. Now, more than ever, it is imperative
that email marketers accurately assess the delivery
and performance of each email campaign.
To effectively address the growing deliverability
problems that email marketer are facing StrategiAffiliates.com
offers the most advanced and comprehensive suite of
deliverability services in the industry. StrategicAffiliates.com
is the only email marketing solution to offer clients
their own dedicated and customized email servers that
are managed by professional staff.
|
