The U.S. Federal legislation known as the CAN-SPAM Act became effective on January 1, 2004. The Act mandates that email marketers comply with a number of specific requirements when sending commercial email. The intent of the law is to curb the sending of fraudulent and misleading commercial email and put in place a single national standard and set of laws for email marketing practices, including unsubscribe processes and advertisement notifications.

Global Unsubscribe:

• Unsubscribes from all lists within an account
• Addresses can be entered manually or files uploaded
• Addresses can also be added to the "blacklist" (suppressed)

• Prevents certain emails or domains from receiving emails from you - i.e., aol.com
• Applies to all emails in an account
• Addresses remain in the account, but are suppressed

• Inserts sender's postal mailing address (as default from company account information) into a "footer"
• Footer is then automatically (if selected) appended to all email messages

• An unsubscribe message and link can be automatically inserted into all messages. Upon clicking the unsubscribe link, recipients are taken to a profile update page or simple unsubscribe page, where they can opt out of that mailing list.
• Reply handling allows StrategicAffiliates.com to handle your unsubscribe (or other) replies for you, rather than numerous emails being sent to a individual's inbox and requiring action. You can set up exactly how you want the replies handled, where you want them to go and what you want us to filter through automatically.

• CAN-SPAM requires that senders of email enable recipients the option of unsubscribing from individual or multiple lists, as well as opting out of ANY and ALL future emails from the sender.
• The StrategicAffiliates.com system enables email marketers to create custom HTML code for "profile update" pages that can then be hosted on the sender's or StrategicAffiliates.com' servers.
• Then by including the unique code created from the "Global Unsubscribe"and "Blacklist" features (referenced above) in your profile update page, senders enable recipients to self manage their subscription preferences.

• The StrategicAffiliates.com system allows users to use either/or both of the unsubscribe mechanisms - link to an unsubscribe/profile page or "reply to email address" - and to customize the unsubscribe language. Our application automatically reviews each message for unsubscribe language, and if none is found - a standard unsubscribe messages and mechanism is automatically added to the message.

• While not required by CAN-SPAM, StrategicAffiliates.com has created a new feature - Email Admin Center - that easily enables email marketers to include all subscription, privacy, company and other information in a single customizable mechanism. The Admin Center feature can include the following and more (all are optional, editable and the HTML customizable):
  
  • Unsubscribe - language and link or reply-to mechanism
  • "You are receiving this email at joesmith@isp.com" language and mail merge function
  • View this email as a Web page - language and mechanism
  • Send to a friend link (viral email)
  • Privacy and/or Email Policy - language and link
  • Company and contact information
  • Any other appropriate information